EARLY BIRD TICKETS ON SALE!
September 18th - 20th, 2024
Sprint
Start Making Money While You Sleep
Create a recurring revenue stream without the complicated tech.
Take your knowledge & expertise and I'll show you how to
Start Making Money While You Sleep
Quicker and Easier Than You Ever Imagined
Create a recurring revenue stream without the complicated tech.
Subscription Lab Virtual Event
SeptEMBER 18th - 20th
Arrive with just an idea and a dream - utilize our Subscription Success Formula® and leave with your profitable subscription plan (all within 3 days without leaving your house).
Trusted by 2000+ Entrepreneurs
Just arrive with an idea and a dream - utilize our Revenue on Repeat Formula® and leave with your profitable subscription, membership or online course plan (all within 3 days without leaving your house).
This is for You
For the Entrepreneur Struggling with inconsistent income & financial instability
Dear Entrepreneur, Coach or Service Provider. I know so many entrepreneurs struggle with inconsistent income and financial instability. And don’t even get me started on work/life balance and burnout.
And I know the online space can be overwhelming. There's so much information out there and too many distractions so even when you do have an amazing idea, you don't know where to start.
It’s a feeling that can hold you back, keeping you from the freedom and fulfillment you truly deserve.
Profit, Freedom, and Flexibility on Your Terms
Imagine having a predictable income that not only stabilizes your financial game but also allows you to focus on what you love.
The shift towards recurring revenue models is changing how we do business, offering a sustainable and scalable revenue stream.
That's the power of revenue on repeat.
What if you had a clear path to turn your dreams into reality?
You CAN turn your ideas into recurring revenue for more freedom, more impact and more flexibility.
It's what I call That AND Life.
A life where you don't have to chose between money and freedom.
A profitable business on your own terms.
More time for what truly matters.
Testimonials
WORD ON THE STREET
EARLY BIRD SPECIAL: SUBSCRIPTION LAB Virtual TICKET
YOUR COACH
I'm Here
TO HELP YOU SUCCEED
CRAFT YOUR OFFER: Help you develop a compelling subscription offer that meets the needs of your target audience and stands out in the market.
GUIDE YOU THROUGH SETUP: Provide step-by-step guidance on setting up your subscription or membership model, ensuring you start on the right foot with a solid foundation.
TEACH YOU EFFECTIVE, eASY-tO-iMPLEMENT mARKETING sTRATEGIES to attract your first subscribers without the need for expensive ads or complex funnels.
LEVERAGE YOUR SKILLS aND EXPERIENCE: Show you how to effectively use your existing skills, experience, and expertise to create a profitable subscription
Take your knowledge & expertise and I'll show you how to
Start Making Money While You Sleep
Subscription Lab
FOR SUBSCRIPTIONS, MEMBERSHIPS & ONLINE COURSES
VIRTUAL Event: Sept 18th - 20th, 2024
TURN YOUR IDEAS INTO recurring revenue
SUBSCRIPTION SUCCESS FORMULA®
Since launching Subscription Lab® in 2016, we've led countless entrepreneurs to recurring revenue success, generating consistent income and scaling their freedom.
If you are an
Entrepreneur
Service Provider
Coach
Speaker
Author
Learn how to leverage the power of recurring revenue from an industry expert who created a simple subscription with 8-figures in revenue (and growing). Someone who has been coaching other successful entrepreneurs to six and seven figure businesses.
There has never been a better (or more affordable) time to get off the sidelines and create a recurring revenue stream for yourself.
What would a little more freedom look like?
SubLAB Virtual
SUBSCRIPTION LAB
BUILD YOUR REVENUE PLAN
IN JUST 3 DAYS
This isn’t just another virtual event.
It’s a 3-day intensive workshop where we’ll develop your subscription plan step-by-step.
IMPORTANT: This isn’t about passive learning… If you attend and engage, you’ll leave this 3-day workshop with your profit plan ready.
Here’s why I can say that: This is our 7th year of clients in the Subscription Lab. We’ve perfected it since 2016, creating a workshop that delivers results. A workshop that builds your profitable subscription plan.
Three days of coaching from me and my little black book of experts… plus free access to our AI tool for marketing, so you’ll be set to launch a product that your ideal clients will be eager to buy… with the marketing and messaging to drive sales.
3-Day
event PROGRAM
DAY ONE
CREATE
Discover strategies to leverage existing resources and networks to kick-start your revenue. Create your path to money freedom with...
Your DREAM BUSINESS
YOUR FRAMEWORK
Profitable Offer
DAY Two
Attract
Master techniques to attract and retain subscribers & members. Explore effective marketing strategies to grow your business
right fit audience
CONSISTENT TRAFFIC
your network
DAY Three
AUTOMATE
Learn to automate essential processes for your subscription or membership. Understand how to use simple tools to get started and scale.
Generate traffic
Simple TECH
Fulfillment
all from the comfort of your living room
Testimonials
WORD ON THE STREET
Julie Chenell
FG Funnels
“Melissa is one smart cookie. She simplifies the subscription process and removes obstacles to launching and scaling. She’s a trusted advisor when it comes to recurring revenue and freedom models. I finally took her advice and launched a simple low ticket subscription which increased my lead generation and revenue."
Ashlyn Carter
Ashlyn Writes
“Memberships had me all kinds of confused—I’d only ever created one-off digital products or run client services. Melissa held my hand through EVERYTHING. From positioning to my free group that we were moving to a paid model, to content drops each month, to pricing—all of it. We ended up doubling my goal of founding members, which I know is in part due to how Melissa helped me smooth over messaging & outline the offer!"
Robin L.
LinDYWELL
“Melissa helped me dream bigger for my subscription and gave me the coaching and clarity I needed to grow the business beyond my wildest dreams."
Andrew Wilder
NERDPRESS
“Our annual recurring revenue just broke into seven figures! I can't thank Melissa enough - her training and mentorship helped me take my business way beyond where I ever imagined!"
Moira Mouret
7 Figure Vibes
"Second to none. In terms of content, it was absolutely mind-blowing. I filled my notebook. I just couldn’t stop writing. It was that good."
OUR REVENUE ON REPEAT FORMULA
= YOUR SUCCESSFUL LAUNCH Using Our AI Advantage
AI ADVANTAGE
Why Now?
NO BETTER TIME TO START
Since 2016, Subscription Lab® has crafted numerous successful launches. Our students have generated multiple million dollar businesses. Before AI, it took a lot of manual work, but now, with our proven AI, the process is faster and better.
This year’s Subscription Lab® blends the best of both worlds. I’ll guide you through my proven process, and our AI will create your launch assets.
This workshop isn’t just about learning… if you participate, you will leave with a completed launch plan in three days. Skeptical? Come see what our AI can do…
REMEMBER: Your ticket includes FREE access to our Revenue on Repeat Formula AI tool, allowing you to implement your launch plan during and after the event.
REVENUE ON REPEAT FORMULA
Define Your Dream
Refine Your Offer
Embrace Simple Tech
Attract Perfect Fit Audience
Monetize Youe Knowledge
Just like my
Happy Clients
Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.
Are You
Ready to put revenue on repeat?
The Time is Now
Imagine the financial security, lifestyle, and freedom of launching your online business. What’s stopping you?
Maybe you have a product idea but can’t bring it to market. Or you know a niche you can help but can’t create a compelling offer. Or you have an online business and a new idea, but can’t get it done.
When you’re stuck, it usually comes down to lack of strategy and execution. We’ve helped over 2,000 people at Subscription Lab. It’s a formula that works – come with an idea, leave with a subscription plan in three days.
There’s no faster path to a profitable subscription, membership or online course. Join us at Subscription Lab® to learn our proven strategy and use our AI to build it for you.
It’s about making your launch inevitable.
Clients
How CLIENTS ARE using
REVENUE ON REPEAT® FORMULA
Clients
How CLIENTS ARE using
SUBSCRIPTION SUCCESS FORMULA®
Candice D'Agnolo
Pet Boss Nation
Candice doubled down on her passion and grew her subscription business for pet retailers.
Mia Moran
Flow 365
Mia helps women live a balanced life they love through her planning and accountability subscription program.
Nicole Jenson
clutter Crusher
Nicole leveraged her private coaching business with a simple monthly subscription that reaches more people.
Just like my
Happy Clients
Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.
it's Time to Move Forward
with Your FREEDOM MODEL
Before this Event
Unpredictable revenue
Confused by digital marketing hype
Overwhelmed by online marketing
Paralyzed by technology
After this Event
Clear path to financial stability & freedom
Confident in the next steps to launch
Equipped with straightforward tools to succeed
Ready to implement an effective, simple plan
Freedom Model
Who is Melissa Lanz?
And Why SHE CAN HELP!
Hi, I'm Melissa,
Regular mom turned 8-figure subscription business owner. The crazy thing is I accomplished this selling a $5/month meal plan!
I'm the founder of, "The Fresh 20", where we believe in helping families create delicious & healthy meals with just 20 ingredients.
My story begins when I was in emotional & physical breakdown from my previous corporate 9-5 job. I was working long hours, commuting to & from work, & had 2 young children I was raising.
I remember standing in the kitchen after a long day at work & my husband was "giving me the look" that we needed to have some type of serious conversation. He could tell I wasn't happy and that my emotional wellbeing was affecting the entire family.
Something had to change and fast. Over the next few months I began researching how to make an income from home. I dug and dug and did market research non-stop in-between helping the kids with their homework & making dinner.
Finally, I decided I would just follow my passion. So I created, The Fresh 20.
This is why I love
the RECURRING REVENUE Model!
one
Recurring & Predictable Revenue
two
Leverage Your
Knowledge
three
No Special Technical Expertise
When I launched, "The Fresh 20" I didn't have anyone to mentor me. As the result, I made countless mistakes along the way. That is why I'm launching "The Subscription Lab Virtual Event". I'm super excited to be your guide, to help you succeed faster than I did, & to begin living the life of your dreams growing a business you love.
I no longer dread Monday's... in fact I get to design my week and I'm beyond excited & grateful to begin working.
Subscription Lab Virtual Event
SEPTEMBER 18th - 20th, 2024
General
Admission
Register Today for Only $97
Your Ticket Includes:
Access to the 3 day event ($497 Value)
Get full access to the event September 18th - 20th, 2024
Invitation to the after party
(September 23rd)
Subscription Success Formula Playbook ($97 Value)
Event Pack
Resources for the event mailed straight to your doorstep. ($47 Value)
Networking
Attend networking sessions to meet, mix, and mingle with other high-achieving entrepreneurs. Meet your next collaboration partner.
Melissa's Worksheets, Templates and Tools
VIP Swag Box
A special swag box with a few additional surprise items mailed straight to your doorstep. ($97 Value)
VIP Networking Party (September 17th)
Priority Access to Hot Seats with Melissa Lanz get personalized feedback on your business
VIP Only Trainings
Exclusive access to 2 additional training sessions throughout the event.
AI Copywriting & DIY Facebook Ads
VIP Coaching
Additional coaching session to get a strategic profit plan for your business.
VIP Registration
Faster, priority check-in during our event registration process.
BONUS #1 - Framework Workshop
(Replay). Watch Melissa personally craft subscription frameworks so you can build your own.
BONUS #2 - Workshop Replays ($497 Value)
BONUS #3 - Insider Branding Secrets Workshop
Access to the 3 day event ($497 Value)
Get full access to the event September 18th - 20th, 2024
Invitation to the after party
(September 23rd)
Subscription Success Formula Playbook ($97 Value)
Event Pack
Resources for the event mailed straight to your doorstep. ($47 Value)
Networking
Attend networking sessions to meet, mix, and mingle with other high-achieving entrepreneurs
Melissa's Worksheets, Templates and Tools
Early Bird Ticket - Save $50
VIP Access
Complete coaching and training
Everything Included in GA Plus:
VIP Swag Box
A special swag box with a few additional surprise items mailed straight to your doorstep. ($147 Value)
VIP Welcome Party (September 17th)
Priority Access to Hot Seats with Melissa Lanz get personalized feedback on your business
VIP Only Trainings
Exclusive access to 2 additional training sessions throughout the event.
AI Copywriting & DIY Facebook Ads
VIP Coaching
Additional coaching session to get a strategic profit plan for your business.
VIP Registration
Faster, priority check-in during our event registration process.
Early Bird BONUS #1 - Framework Workshop (August 22nd ). Melissa will personally craft your subscription framework so you can show up to the event ready!
BONUS #2 - List Building WORKSHOP ($497 Value)
BONUS #3 - Creating Offers Training
Early Bird GA Ticket - Save $50
VIP
Access
Complete coaching and training
Your Ticket Includes:
Access to the 3 day event ($497 Value)
Get full access to the event September 18th - 20th, 2024
Invitation to the after party
(September 23rd)
Subscription Success Formula Playbook ($97 Value)
Event Pack
Resources for the event mailed straight to your doorstep. ($47 Value)
Networking
Attend networking sessions to meet, mix, and mingle with other high-achieving entrepreneurs. Meet your next collaboration partner.
Melissa's Worksheets, Templates and Tools
VIP Swag Pack
A special swag envelope with a few additional surprise items mailed straight to your doorstep. ($97 Value)
VIP Networking Party (September 17th)
Priority Access to Hot Seats with Melissa Lanz get personalized feedback on your business
VIP Only Trainings
Exclusive access to 2 additional training sessions throughout the event.
AI Copywriting & DIY Facebook Ads
VIP Coaching
Additional coaching session to get a strategic profit plan for your business.
VIP Registration
Faster, priority check-in during our event registration process.
BONUS #1 - Framework Workshop
(Replay). Watch Melissa personally craft subscription frameworks so you can build your own.
BONUS #2 - Workshop Replays ($497 Value)
BONUS #3 - Insider Branding Secrets Workshop
Early Bird VIP Ticket - Save $100
Just like my
Happy Clients
Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.
No Regrets
#THATANDLIFE
You Have to Start Somewhere
Don't make the mistake of trying to figure it out on your own.
Learn from experts with real-world experience. The costs of lost time, money, and heartbreak are huge.
With Subscription Lab, you have a proven process taught by the master trainer who invented the online product launch. This year, you’ll use our AI to create a great launch. You’ll leave with the confidence, knowledge, and plan to launch.
You can’t afford not to be there.
Frequently Asked questions...
How do I attend the virtual event?
Melissa will be in studio broadcasting on Zoom. Attendee's will receive the link to join via their event dashboard sent the week of the event.
Do I need to be on camera?
YES! This is a live event and the more you show up and participant, the more you can accomplish. Business success can be directly tied to your visibility. This is a great opportunity to let other online business owners meet you.
Are there going to be replays?
Workshop replays will be available for VIP ticket holders 30 days post event.
What time does the event start and end?
All times are Pacific.
VIP Reception September 17, 2024 4:30pm-6:00pm
Day 1 September 18, 2024 8:00am-4:00pm
Day 2 September 19, 2024 8:00am-6:00pm
Day 3 September 20, 2024 7:00am-4:00pm
What's in the VIP swag box?
We won't ruin the surprise but you can expect a well curated box of business and life essentials and some fun gifts to make the event a fantastic experience.
"How much can I potentially earn with a subscription business?"
This is where things get exciting! There is truly uncapped earning potential with your subscription business. It is entirely up to you how small you keep it or how big you grow it. I decided to grow my subscription business, The Fresh 20, to 8 figures in revenue. But you may decide you just want an extra $1,000 - $5,000 per month.
Just like my
Happy Clients
Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.
Why?
Two Final Questions
What’s the investment? Why so inexpensive?
The investment for Subscription Lab Virtual is just $97 for all 3 days of training.
Why so low? Our business grows with the success of our students. Subscription Lab Virtual is the best way to introduce you to our Subscription Success Formula and give you what you need to get started.
Melissa's coaching programs start at $2,500 for individual clients but we can offer this type of training at an introductory price due to the virtual format.
These three days could be the most important of your year.
Just like my
Happy Clients
Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.
Reserve Your Seat
Ready for a proven, time-tested formula to launch your online business? Use our Subscription Success Formula AI to make it easier and get step-by-step guidance. Join us at Subscription Lab Virtual Workshop!
Stop putting off the business model that will
make you money while you sleep!
Subscription Lab
Virtual Event: Sept 18 - 20, 2024
Disclaimer - Results are not guaranteed or typical. In fact, a lot of hard work is involved. At the end of the presentation, an opportunity will be offered to accelerate your results..